Moreover, we instrument the level of entrepreneurial activity in the individual's social group. The results show that in social groups where entrepreneurship is more widespread individuals are more likely to become entrepreneurs and invest more in their own businesses, even though their entrepreneurial profits are lower. This suggests that social norms create non-pecuniary benefits from entrepreneurial activity thus playing an important role in the decision to become an entrepreneur. We also evaluate alternative explanations, such as entry costs, knowledge spillovers, competition and informal credit markets. However, they do not find support in the data.