Skip to main content

A ground-breaking book that reveals why our human biases affect the way we receive and interpret information

Our lives are minefields of misinformation. Statistics, stories and studies lie to us on a daily basis. Not only this but, as Professor Alex Edmans reveals, our brains lie to us too. He argues that we need to acknowledge and understand the role that our own human biases play in interpreting and digesting the information that we consume. It's only when we do, that we can actively resist being manipulated, and make informed choices that improve our lives.

Authors

Alex Edmans

Professor of Finance
London Business School
Fellow, Research Member

Reviews

A powerful and punchy explanation of why misinformation is a problem that affects us all - be that in finance, politics, media, business or anywhere else. Edmans offers clear ideas about how to counter this, not ...

— Gillian Tett, Editor-at-Large, Financial Times

Alex Edmans is such a crisp, sharp salutary voice – and a great guide to the bullsh*t of the modern world

— Rory Stewart

A masterpiece! A must-read book that is both a delight to consume and sure to improve the quality of your thinking

— Katy Milkman, Professor, The Wharton School, author of How to Change
Scroll to Top