Professor Jaideep Prabhu

Vice-Dean for Faculty

Director of the Centre for India & Global Business (CIGB)

Fellow of Clare College

BTech (IIT Delhi), PhD (University of Southern California)

Professor Prabhu's research interests are in innovation, marketing, international business, strategy, policy and development. He particularly focuses on frugal innovation in large and small firms in developed and emerging economies. Jaideep Prabhu is also interested in frugal innovation in the public sector and how governments should cultivate and regulate new technologies in the economy.

Professor Prabhu is a member of the Marketing subject group at Cambridge Judge Business School, which focuses on strategy, modelling, and consumer behaviour.