Professor Echo Wen WAN

Professor Wan’s major research interests are in the area of social and environmental influence, anthropomorphism marketing, and consumer behavior in digital era. Professor Wan has published research output at premier academic journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Academy of Marketing Science, and Journal of Consumer Psychology. She served as the Co-Chair for Association for Consumer Research, Asia-Pacific Conference in 2015. She currently serves as Associate Editor for Journal of Consumer Research, and she is on the editorial board of Journal of Marketing Research and Journal of Consumer Psychology.