Session 1: Leading, managing and governing corporate purpose

By integrating the goals of society, corporate purpose, and strategy in a coherent way, companies can develop more sustainable business models and amplify their positive impact. Designing and implementing a well-crafted corporate purpose that is aligned with the personal values and preferences of internal stakeholders (such as founders, board members, senior managers and colleagues) and crucial ESG values can be a fruitful way for companies to integrate and give meaning to their daily operations and to build a mission-driven and strategic culture. Internalizing core nonfinancial ESG values means understanding the reasons behind them, being motivated by them, and translating those values into meaningful organizational decisions, activities, and a sound business model.