Future-Time Framing: The Effect of Language on Corporate Future Orientation

Future-Time Framing: The Effect of Language on Corporate Future Orientation

Hao Liang, Christopher Marquis, Luc Renneboog, Sunny Li Sun

Series number :

Serial Number: 
412/2014

Date posted :

June 11 2018

Last revised :

March 13 2014
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Keywords

  • Language • 
  • International Business • 
  • Organizational Cognition • 
  • Future-Time Framing • 
  • Corporate Future Orientation • 
  • corporate culture

We examine how international variation in corporate future-oriented behavior, such as corporate social responsibility (CSR) and research and development (R&D) investment, could partially stem from characteristics of the languages spoken at firms. We develop a future-time framing perspective rooted in the literatures on organizational categorization and framing.

Our theory and hypotheses focus on how companies with working languages that obligatorily separate the future tense and the present tense engage less in future-oriented behaviors, and this effect is attenuated by exposure to multilingual environments. The results based on a large global sample of firms from 39 countries support our theory, highlighting the importance of language in affecting organizational behavior around the world.

Authors

Real name: 
Sunny Li Sun
Real name: 
Research Member
Singapore Management University, Lee Kong Chian School of Business
Real name: 
Christopher Marquis